THEORETICAL AND METHODOLOGICAL MANAGEMENT OF THE ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
Abstract
The effective management of higher education institutions (HEIs) has become a critical area of scholarly inquiry and practical concern in response to rapidly changing global, technological, and socio-economic environments. This article explores the theoretical and methodological foundations required to manage the complex activities of HEIs. It examines key organizational theories including systems theory, institutional theory, and the knowledge-based view that provide conceptual tools to understand the internal and external dynamics of modern universities. Methodologically, the study analyzes contemporary management strategies through both quantitative and qualitative lenses, including strategic planning, performance measurement, quality assurance, and digital governance. The integration of these perspectives enables the development of adaptive and innovative management models tailored to the unique challenges of the higher education sector. The article concludes by offering a comprehensive framework for evidence-based, future-oriented institutional management aimed at improving educational quality, efficiency, and sustainability.
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