STATISTICAL ANALYSIS OF FACTORS INFLUENCING THE BRAND OF MILK AND MILK PRODUCTS IN UZBEKISTAN
Abstract
This article analyzes the factors influencing the brand in the milk and dairy product market in Uzbekistan using statistical methods. The study examined the main factors influencing brand selection among consumers of milk and dairy products. Factors include product quality, price, advertising effectiveness, consumer trust in the brand, and product packaging. Correlation and regression analyses were conducted based on data collected from respondents during the study. Using these analyses, the degree of influence of each factor on the brand was determined. According to the results, the quality of the product and consumer trust in the brand are the most important factors in brand selection. In addition, recommendations are given for improving marketing strategies.
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