INCREASE THE BRAND ATTRACTIVENESS OF SEWING-KNITTING ENTERPRISES ON THE BASIS OF MARKETING STRATEGIES
Abstract
This article explores the challenges faced by sewing and knitting enterprises in increasing their brand attractiveness and provides practical solutions through effective marketing strategies. It addresses issues such as limited online presence, fierce competition, evolving consumer preferences, seasonality and trends, limited budgets, and lack of customer engagement. The proposed solutions include tailored online presence, unique branding, sustainability commitment, product diversification, cost-effective marketing, and customer engagement initiatives.
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