OPPORTUNITIES FOR INCREASING THE EFFICIENCY OF TOURISM SERVICES DEVELOPMENT ON THE EXAMPLE OF ZAMINA

Aziztoyeva Feruza

Authors

Aziztoyeva Feruza Jizzakh Polytechnic Institute Department of Economics and Management i.f.f.d., teacher

Keywords:

Tourism, Zamin, tourist potential, quality of service, infrastructure, ecotourism

Abstract

This article analyzes the tourist potential of the Zamin district, the state of the existing infrastructure and service system, and develops practical proposals for improving the efficiency of tourism services. During the study, the natural and recreational resources, cultural heritage and economic potential of the region were studied. Also, the possibilities of creating modern infrastructure, developing the quality of service and human capital, strengthening digital marketing strategies and creating new tourist products were substantiated. As a result, it is emphasized that the development of tourism in the Zamin district can have a significant positive impact on the regional economy and the level of employment of the population.

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