CHOOSING AN ALTERNATIVE FIELD OF ACTIVITY BASED ON MARKETING PERFORMANCE MANAGEMENT IN TEXTILE ENTERPRISES

Authors

  • Muminov Dilmurod Tokhtasinovich Independent researcher of the Tashkent Textile and Light Industry Institute

Keywords:

effectiveness, management, business environment,

Abstract

This article examines the specific features of marketing performance management in textile enterprises and the issue of choosing effective forms of operation that ensure adaptability in the changing market economy.

 

References

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Published

2025-08-03