COMPARATIVE ANALYSIS OF BRANDING STRATEGIES IN ENGLISH AND UZBEK INTERNET CONTENT
Abstract
This article examines the differences and similarities in branding strategies employed in English and Uzbek internet content, focusing on cultural, linguistic, and market factors. Through a comparative analysis, the study highlights how these strategies are shaped by audience preferences, communication styles, and visual aesthetics. The findings suggest that while English-language branding emphasizes global appeal and innovation, Uzbek branding prioritizes cultural heritage and community values. The article concludes with recommendations for brands seeking to navigate these distinct markets effectively.
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