"GREEN MARKETING" STRATEGIES IN DAIRY PRODUCTION ENTERPRISES

Authors

  • Eshmatov Sanjar Ashirkulovich Independent researcher of Tashkent State University of Economics, Doctor of Economics (PhD)

Abstract

In the article, "green marketing" strategies in dairy production enterprises are researched, and the strategies are systematized by the author.

 

References

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Grant J. The Green Marketing Manifesto. - Oxford University Press, 2008.

Hollensen S. Global marketing/ Per. with English. E. Nosovoy, K. Yurashkevich. - Мн.: Новое знание, 2004.

Orsato R. Competitive Environmental Strategies: When does it pay to be green?//California Management Review. 48 (2), 2006. P. 131.

Ginsberg J., Bloom P. Choosing the right green marketing strategy//MIT Sloan Management Review 46 (1). 2004. P. 79-84.

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Published

2024-12-26