"GREEN MARKETING" STRATEGIES IN DAIRY PRODUCTION ENTERPRISES
Abstract
In the article, "green marketing" strategies in dairy production enterprises are researched, and the strategies are systematized by the author.
References
Gorshkov D.V. Market of ecologically clean products: foreign experience and prospects of Russia // Marketing in Russia and abroad. - No. 6. - 2021.
Grant J. The Green Marketing Manifesto. - Oxford University Press, 2008.
Hollensen S. Global marketing/ Per. with English. E. Nosovoy, K. Yurashkevich. - Мн.: Новое знание, 2004.
Orsato R. Competitive Environmental Strategies: When does it pay to be green?//California Management Review. 48 (2), 2006. P. 131.
Ginsberg J., Bloom P. Choosing the right green marketing strategy//MIT Sloan Management Review 46 (1). 2004. P. 79-84.
Downloads
Published
2024-12-26
Issue
Section
Articles